Poonam RENAULT OBEROI
Enseignant-Chercheur - Professeur associé
-
Pôle
Département académique Marketing -
Domaines d'enseignement
Marketing de l'Innovation, Principes du Marketing, Marketing International, Recherche Marketing -
Campus
La Rochelle -
Langue(s) parlée(s)
Anglais, Hindi -
Domaines de recherche
Innovation ouverte, Crowdsourcing, Crowdfunding, Innovation ouverte et durable, Marketing genré/Marketing des politiques publiques
Biographie
Dr. Poonam Oberoi une Professeure Associée de Marketing accomplie à Excelia Business School, spécialisée dans la gestion de l'innovation et de la technologie, avec un accent particulier sur le sourcing stratégique. Ses recherches percutantes sont publiées dans des revues internationales de premier plan, notamment M@n@gement, le Journal of Business Research et Information & Management.
Dr. Oberoi contribue activement au discours académique en tant que rédactrice invitée pour Creativity and Innovation Management et rédactrice associée pour le Journal of Asia Business Studies et le Journal of Management and Training for Industries.
Titulaire d'un doctorat en marketing de Grenoble École de Management et ayant été doctorante invitée à la London Business School, elle apporte une perspective globale à son travail chez Excelia, où elle forme les futurs leaders d'entreprise et supervise la recherche des BBA. Ses recherches en cours explorent des domaines tels que le crowdsourcing, l'innovation durable et le marketing genré.
Activement engagée auprès de la communauté académique par le biais de l'American Marketing Association et de la Strategic Management Society, Dr. Oberoi participe à diverses conférences et ateliers.
2014
PhD. Philosophiae Degree, Sciences de Gestion, Marketing, Grenoble Ecole de Management, France
2012
MPhil en Business Administration, Grenoble Ecole de Management, France
2010
MSc. Innovation & Technology Management, Grenoble Ecole de Management, France
2023
Responsable des mémoires BBA, Excelia, La Rochelle, France
2021
Enseignant-Chercheur - Professeur associé, Excelia, La Rochelle, France
2014-2021
Enseignant-Chercheur - Professeur Assistant, Excelia, La Rochelle, France
2011-2014
Chargé de cours, Grenoble Ecole de Management, Grenoble, France
Articles
KIROVA, V., RENAULT OBEROI, P. (2026). The value appropriation gap in developing dynamic capabilities from marketing crowdsourcing. Industrial Marketing Management, 136, 287-302. doi:https://doi.org/10.1016/j.indmarman.2026.07.001.
OBEROI, P., NAOUI-OUTINI, F. (2024). Market Orientation Dynamic Capability—A Catalyst for Purchasers’ Core Competencies to Achieve Innovative Performance during Supplier Collaboration. Journal of Asia Business Studies, 18 (2).
PATEL, C., HUSAIRI, M., HAON, C., OBEROI, P. (2023). Monetary Rewards and Self-Selection in Design Crowdsourcing Contests. Managing Participation, Contribution Appropriateness, and Winning Trade-offs. Technological Forecasting and Social Change, 191.
ZHAO, Z., OBEROI, P. (2022). Designing Crowdsolving Ba: A Closer Look at the Features of Crowdsolving Platforms to Manage Organizational Knowledge. Information and Management, 59 (4). doi:https://doi.org/10.1016/j.im.2022.103641.
PATEL, T., ROMANI, L., OBEROI, P., RAMASAMY, C. (2021). Gender role entrapment to resist patriarchy: Everyday work of women politicians and gender equality in India. Organization. doi:DOI 10.1177/1350508421995764.
OBEROI, P., C.PATEL, C.HAON, "Technology sourcing for website personalization and social media marketing: A study of e-retailing industry", Journal of Business Research, Novembre 2017, no. 80, pp. 10-23
OBEROI, P., C.HAON, I.BODAS FREITAS, "Organizing for Open Innovation: Incorporating the Externality of Control with Diversity of Contribution", M@n@gement, Octobre 2014, vol. 17, no. 3, pp. 180-192
Chapitres d'ouvrage
OBEROI, P. (2022). How Artificial Intelligence is impacting Marketing?. dans Edited by John Wang (Ed.), Encyclopedia of Data Science and Machine Learning.. IGI Global.
OBEROI, P. (2021). Artificial Intelligence and the Future of Businesses (1 ed.). dans Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Amanda Lange Salvia, Tony Wall (Eds.), Encyclopedia of the UN Sustainable Development Goals. Industry, Innovation and Infrastructure (pp. 1-9). Springer International Publishing.
OBEROI, P. (2019). Recycling of Materials for Sustainable Development: Reasons, Approaches, Economics, and Stakeholders of Recycling (1 ed.). dans Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall (Eds.), Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Responsible Consumption and Production (pp. 1-11). Springer International Publishing.
OBEROI, P., C.PATEL, C.HAON, "Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective" dans Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?., KACY K. Ed., Springer, chap. 5.5, pp. 449-462, 2015
OBEROI, P., ISLAM, G. (2013). The Psychology of Justice in the Workplace: Meaning, Perception and Promotion. dans C. Johnson, H. Friedman (Eds.), Praeger Handbook for Social Justice and Psychology. (pp. 87-103). Livre.
Actes d'une conférence
RENAULT OBEROI, P., DANG, N. B., LEE, JEOUNG YUL, J. Y. (2026). The Impact of AI Chatbot Competence Types on Customer Interaction Intentions for Sustainable Choices in Online Service Platforms: The Moderating Role of Perceived Dehumanization. 2026 AMA Winter Academic Conference. Actes.
KIROVA, V., RENAULT OBEROI, P. (2024). Crowdsourcing marketing activities: A Dynamic Capabilities Perspective. AFM 2024, Paris. PARIS: -.
ZHAO, Z., OBEROI, P. (2020). UNDERSTANDING CROWDSOLVING PLATFORMS’ DESIGN FEATURES : A CONCEPTUAL STUDY BASED ON DESIGN THINKING AND KNOWLEDGE CREATION. Février 2020, San Diego (USA). American Marketing Association.
OBEROI, P., C.PATEL, C.HAON, I.BODAS-FREITAS, "Enhancing Outcome in Crowdsourcing Contests: Leveraging Motivation, Opportunity, and Ability Framework", American Marketing Association, 2016
OBEROI, P., C.PATEL, C.HAON, "Technology Sourcing for Website Personalization: A Supply-Side and Demand-Side Perspective" dans Academy of Marketing Science 2015, Colloque, 2015
OBEROI, P., C.HAON, "Diversity of community members and communication between them: Effects on contest performance" dans DRUID Academy 2014, Aalbourg, Colloque, 2014
OBEROI, P., C.PATEL, "Performance of Open innovation in IT-Based Services: Role of Outsourcing and Personalization" dans 2013 American Marketing Academy Winter Marketing Educators' Conference, Colloque, 2013
OBEROI, P., I.BODAS-FREITAS, C.HAON, "Solving Achilles's Heel Problem in Open Innovation: Role of Diversity of Contribution and Locus of Selection" dans 2013 Strategic Management Society Annual Conference Atlanta, Colloque, 2013
OBEROI, P., P.SAVIOTTI, "Impact of Cognitive Distance between firms on the likelihood of alliance formation: A study in biotechnology-pharmaceutical industry" dans DRUID-DIME Winter Conference 2011, Aalborg, Colloque, 2011
OBEROI, P., C.PATEL, C.HAON, I.BODAS-FREITAS, "Firm Openness and Performance" dans British Academy of Management Conference 2010, Sheffield, Colloque, 2010
Communications dans une conférence sans acte
BAKRIM, A., FRITZSCHE, A., HYUN, M., RENAULT OBEROI, P. (2025). Transformative Services Global Impact: A Systematic Review, Integrative Framework, and Future Directions. ICTO 2025, La Rochelle, France.
RENAULT OBEROI, P., ANAND, A. (2025). Gender and Sex Discrimination in New Product Development-A phenomenological study exploring the Economics and Social Impact of Endometriosis. GWO2025, Nantes, France.
RENAULT OBEROI, P. (2022). Digital education & student motivation during COVID19: A Phenomenological Study. MACCA 2022, Jan 2022, La Rochelle, France.
OBEROI, P., NAOUI-OUTINI, F. (2020). Market Orientation—Purchaser’s Core Competency to Achieve Innovative Performance during Supplier Collaboration. Journée de Recherche en Supply Chain et innovation.
OBEROI, P. (2020). Managerial and Organizational Utilization of Artificial Intelligence. Journée Internationale de Recherche en Intelligence Artificielle.
OBEROI, P., NAOUI-OUTINI, F. (2019). Market Orientation-a catalyst for achieving innovative performance for purchasers during supplier collaboration. Prolog.
OBEROI, P., C.PATEL, "More is Less OR More is More? Role of Degree of Contribution and Selection in Performance of Open Innovation" dans British Academy of Management Conference, 2012, Cardiff, 2012 co-auteurs présentés
OBEROI, P., C.PATEL, C.HAON, "Firm Openness and Performance: A Supply and Demand Side Perspective" dans ENEF 2011, Strasbourg, 2011
Études de cas déposées
RENAULT OBEROI, P., TREYVISH, M. (2025). Reshaping Internationalization through Crowdsourcing for Responsible Innovation: method and practice of OmniGrade platform. CCMP, M2247(GB).
OBEROI, P. (2023). Easy-Contact: Introducing a Service Innovation to otherwise marginalized clients. Centrale de Cas et Médias Pédagogiques.
OBEROI, P. (2022). Corporate Social Responsibility at Créabois: Case Study of a French Cooperative. The Case Center, 722-0047-1.
OBEROI, P., STENGER, C., RIMAUD, M.-N. (2020). Tribu expérientiel. CCMP, M2084.
OBEROI, P. - "Collaborative options in open innovation" - 2017, The Case Center
OBEROI, P. - "Crowdfunding case study" - 2016, ECCH Case Center
OBEROI, P. (2015). Bee - the open innovation platform: tackling the challenge of fixed versus volatile communities. ECCH Case Center.
OBEROI, P. (2013). The bold new world of open innovations: Sustaining dynamic relationships between online platforms, client firms and virtual communities. ECCH.
Articles de presse
RENAULT OBEROI, P., NAOUI-OUTINI, F. (2025). Purchasing managers take the lead in driving innovation..
RENAULT OBEROI, P., LAVANYA, L. (2023). Feminine hygiene products need better marketing in India.